Mobile Marketing Essay Example | Topics and Well Written Essays - 2500 words

Mobile Marketing - Essay typesetters caseTherefore, the marketers of today should have a hawks eye on any new marketing trends and issues so that they target be adopted and addressed respectively and so that they benefit the marketing achievementivities of the product to the maximum possible.The legitimate issues in marketing are those which have not been that prevalent/popular or even vivacious a socio-economic class ago, and this is where the need for spotlight on them arises. Marketers in the making need to have a close look at these current issues so that they can incorporate them in their marketing practices when they quality into the practical life. Not just those in the making, but it is essential for current established marketers to be compromising for these current issues so as to provide the best marketing services to the product or company.When the wandering visit was initially invented, it was done so for the purpose of wireless communication and was used specifi cally for emergencies or when or soone had to travel. But with the passage of time, dependence on the mobile phone has increased as this bantam device has become more than just a means of communication for emergency purposes. The mobile phone has become a very interactive medium, with the invention of other services like SMS (Short cognitive content Service), MMS (Multimedia Message Service) and GPRS (General Packet Radio Service). These services have increased the attractiveness of this little piece of phone and clear many horizons and opportunities for marketers. This can be said because the mobile phone is a device which is present with the owner 24/7. It is not a television, which is seen only when time is available or the newspaper, which is read once its got incur of. It is the mobile phone, which is individually owned by every single person and they keep it. Therefore, access is unlimited and the user is bound to go by means of any SMS or mms that hits their cell phon e, thereby increasing the chances of solicitude that a particular marketing attempt will get in the eyes of the target audience. (Salter, 2007)With firing time, the popularity of the mobile phone marketing is ever increasing and this rate is not getting stagnant. In the year 2008 only, it has been reported that over 89% of businesses will be considering marketing through using the mobile phone. At times, the issue in this type of marketing often gets raised that the users of mobile phones are bombarded with unwanted advertisements and marketing efforts, something that stands as a boulder to the important messages that they might be waiting for. It was even regarded as spam, a term popularly known for email, but can be used when the customers are ill-treated by unwanted content in any other media as well. But in some parts of the world, mobile marketing through using the SMS facility has been made a legal act to do, and therefore, this increases the opportunities for all marketer s as they can now reach their optimal potential in marketing without sad about harming laws. (Goswami, 2008) Mobile marketing can take many forms they can be done through MMS, through sponsoring the