Mcdonald’s Corporation in the New Millennium Essay

Hamburger or non-hamburger segment put high value on healthy food such as bellyacher burger or salads. The fast-food industry becoming healthier than before and the potential customers whom care what they eat will go to McDonalds get they want. The competitive strategy is toward to go out what customer want and create new life style such as healthy food or vegetarian food, and changing fast for keeping passe-partout client and gaining more as well. Answer to Q3 Strengths for McDonaldsNo. 1 Fast-food chains- have bigger market cope than others. Weakness for McDonalds Image of McDonalds fast-food is unhealthy-got to change unhealthy image to healthy one. McDonalds have large market share than others fast-food restaurants. It strengths are more people could know the news of McDonalds and easy find it out when have new product or promotion McDonalds should change the image to that fast-food is healthy food, and plus large share market, McDonalds future will attract more healthy food lover and doing well for its customers. Answer to Q4In my opinion, McDonalds should develop a disclose strategy for heavy user segment. According text book Some of these customers visit fast-food restaurant 20 times per month and spend up to $40 per day in them. McDonalds could develop new strategy for them such as home delivery for free order more than $49 or other promotions. Product Strategy Product strategy begins with a strategic vision that states where a company wants to go, how it will get there, and why it will be successful. Product strategy is like a roadmap, and like a roadmap its useful only when you now where you are and where you want to go